About us
The backbone of SER!OUS are Storm, Sade and Swiftrock. Their experience in breaking culture is more than 30 years deep. The initiative to build a brand was anticipated for a long time. We are there cause we care for what we wear.
![](https://serious-brand.com/wp-content/uploads/2019/07/storm.jpg)
Our idea is to build up an international lifestyle brand that is rooted in urban dance. We want to take a step towards a self-sustaining breaking industry to provide a more autonomous future for breaking culture. Our aim is to bring breaking Gear to the next level by combining style and function to create something new.